Sunway Business School 3/2024 Research Seminar

Mutum, D. (Invited speaker)

Malaysia School of Business

Activity: Participating in or organising an event types › Contribution to workshop, seminar, course

Description

Invited to deliver the research seminar titled: Evolving Consumer Representations and Roles

Period	25 Apr 2024
Event type	Seminar
Location	Bandar Sunway, MalaysiaShow on map
Degree of Recognition	Local

Keywords

Consumer representations
Social media
Consumer activism

Documents & Links

3 2024 SBS Research Seminar Dilip Mutum (1)
File: application/pdf, 3.47 MB
Type: Other

Related content

Outputs
Consumers, Society and Marketing: A Sustainability Perspective
Research output: Book/Report › Book › Research › peer-review