Society for Consumer Psychology Annual Conference 2015

Cheng, Y. (Session chair)

Activity: Participating in or organising an event typesContribution to conference

Description

Chaired a symposium called "Extending the Classic and Embracing the New: Frontier of Consumer Lay Theory Research" and presented a research titled "Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences Outcome Predictions Based on Cost of Means"
Period26 Feb 201528 Feb 2015
Event typeConference
LocationPhoenix, United States of America, Arizona
Degree of RecognitionInternational