Society for Consumer Psychology Annual Conference 2015

Cheng, Y. (Session chair)

Activity: Participating in or organising an event typesContribution to conference


Chaired a symposium called "Extending the Classic and Embracing the New: Frontier of Consumer Lay Theory Research" and presented a research titled "Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences Outcome Predictions Based on Cost of Means"
Period26 Feb 2015 - 28 Feb 2015
Event typeConference
LocationPhoenix, United States of America, Arizona
Degree of RecognitionInternational