RMIT University

Chen, J. (Visiting academic)

Department of Marketing

Activity: Visiting an external institution types › Visiting an external academic institution

Description

I was invited to RMIT university to give a seminar to postgraduate students on my research on advertising creativity.

Period	Aug 2012
Visiting	RMIT University
Degree of Recognition	Regional

Keywords

advertising creativity

Related content

Research output
The boundaries for ad creativity: effects of type of divergence and brand processing and responses
Research output: Contribution to journal › Article › Research › peer-review