RMIT University

Chen, J. (Visiting academic)

Department of Marketing

Activity: Visiting an external institution types › Visiting an external academic institution

Description

I was invited to RMIT university to present my research to postgraduate students.

Period	Mar 2012
Visiting	RMIT University
Degree of Recognition	Regional

Keywords

advertising creativity

Related content

Outputs
The effects of creativity on advertising wear-in and wear-out
Research output: Contribution to journal › Article › Research › peer-review