Activity: Community Talks, Presentations, Exhibitions and Events › Public lecture/debate/seminar
Men Going Their Own Way (MGTOW) are a separatist Manosphere group (digital manifestation of the Men’s Liberation Movement) who focus on individualistic, self-empowering actions as opposed to traditional collective actions typical of Men’s Rights Activists and Incels. This study investigates how the ideology and rhetoric of MGTOW propagates and normalizes misogynistic beliefs through online harassment, using a multi-phased content and thematic analysis of 10,280 tweets from three of the most active MGTOW users on Twitter. The findings document a link between the MGTOW ideology and toxic masculinity, showing that the online harassment generated is deeply misogynistic and polices the boundaries of a heterosexual, hegemonic masculinity. MGTOW’s appeals to rational thinking makes it seem like common sense. The article develops new knowledge about the heterogeneous nature of the Manosphere and its constructions of masculinity.