Description
The invention relates to a method for fusing positioning place information and text place information in social media, which comprises the following steps: step S1, collecting and screening social media data SMD related to a theme; step S2, extracting effective text location information from texts of social media data SMD related to the subject by using a named entity matching algorithm NEM, and extracting positioning location information by using a positioning mark Geotag; step S3, fusing the text location information and the positioning location information by utilizing a corresponding fusion strategy to determine which location information is used by each piece of social media data SMD to serve the subsequent traffic behavior analysis. The invention uses the fusion strategy to fuse the positioning location information and the text location information, the collected data containing the location information is richer and more comprehensive, the fused location information is used for traffic behavior analysis, and the accuracy of the subsequent traffic behavior analysis service is enhanced.| Period | 2023 |
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| Held at | Monash Suzhou Research Institute |