International Conference on Culture and Arts Management

Gu, X. (Keynote/plenary speaker)

Activity: Participating in or organising an event typesContribution to conference


The theme of the conference will be “The Crossover and Blending of Arts, Technology and Management”. The development of technology, esp. AI and big data has exerted huge differences towards the way of presence, organization and acceptance of Arts. The practices of arts management have undergone many new alterations, and the practice of arts management have in turn influenced the status of art practices, those new developments deserve further and profound study.
Topics: The conference include, but is not limited to the following topics:
(1) Innovation of AI thinking and application of technology in art management. Artificial intelligence will not only bring storms to the art world, but also bring changes to the art management industry. Based on the trend of big data and cloud computing, intellectualization will be the future trend of art management.
(2) Operation, management and development of international art institutions. Including the core competitiveness and brand management of art institutions and cultural enterprises such as the Grand Theatre and the Art Gallery.
(4) The interactive mechanism between art management and rural reconstruction, urban reconstruction and social aesthetic education. Including the role of different types of art institutions in urban and rural cultural construction, the impact of the nationalization of digital video authors on art forms.
(5) Interdisciplinary research fields and methods of art management. How to use the theories of art anthropology, art sociology, culture and economy, cultural policy, public management and other disciplines as the analytical tools of art management research; how to emphasize the applicability and application value of interdisciplinary research in the development of the art industry, and provide a clear point of view and unique ideas for the interpretation and solution of the development of Chinese art.
Period22 Nov 201923 Nov 2019
Event typeConference
LocationShanghai, China


  • arts management
  • cultural management
  • design
  • culture and creative industries