Association for Consumer Research Annual Conference 2015

Cheng, Y. (Session chair)

Department of Marketing

Activity: Participating in or organising an event types › Contribution to conference

Description

Chaired a special session "God, Luck and the World: Consequences of Consumer Beliefs On Judgment and Choice"
Presented a research "Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences Cost-benefit Heuristics"

Period	1 Oct 2015 → 4 Oct 2015
Event type	Conference
Location	New Orleans, United States of America
Degree of Recognition	International