2021 AMA Winter Marketing Educators Conference

Mani, S. (Invited speaker)

Activity: Participating in or organising an event typesContribution to conference

Description

Alshamrani, Areej and Sudha Mani, “Franchise Expansion: The Role of Franchisor Communications,” invited to present at a Special Session: 'Franchising, Channel Relationships, and the Role of Regulators – Insights from For-Profit and Not-For-Profit Contexts'
Period2021
Event typeConference
Degree of RecognitionInternational